Success Story: Nikon

Partner: Advantage Solutions, s. r. o.
Short Description: Business applications. Optimization of the distribution and sales processes. Real-time marketing and sales data gathering and asessment.

INITIAL STATUS

Nikon on the local Czech and Slovak markets operating via authorized opto-electronics distributors network. Centralized SAP system not delivering sales and marketing information on local level in relevant extent and structure. Monitoring of scanning devices´cleaning services needed.

EXPECTATIONS

Applications for gathering, processing and structured sharing of local business information, focused on structured marketing and sales data within the Nikon´s distribution network
Application for monitoring of scanning devices´cleaning services within authorized service partners´ network

SOLUTION

Structured processing of selected sales processes, tracking of the distribution stage. Search engine-based monitoring and comparative analysis of distributors/vendors sales conditions and observance of recommended price levels. Marketing budget creation and KPI´s based allocation per distributor / vendor.

BENEFITS

  • Comparative tool for monitoring and evaluation of marketing campaigns´ efficiency and business support.
  • Relevant data tracking in real time and demanded detail structure for internal as well as external purposes
  • Acceleration of business administration and improvement of its efficiency, thanks to localisation of information processes
  • ORIGAM solution performance: since 2011

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